Start Here to Learn How to Save Money With Coupons. Among some shoppers, store brands have a reputation as a bad knock-off of the original products. We compared three dinner recipes for a family of four based on the prices at Kroger (tax not included). They usually have to hire a factory to actually produce their product, then hire a distribution company to bring the products to various stores across the country. And in fact, some store brand foods are the same exact food as a name brand, just in different packaging. When stores make their own branded foods, there are fewer middle men and therefore the product is less expensive to produce and distribute. He believes the problem stems from the 1980s when many of today’s shoppers were growing up. Quite often, it’s all coming out of the same tank,” he said. Some stores produce goods under their own name, like “Stop & Shop (name of food)”. Myth #1: Store Brand Products Aren’t as Tasty. By: Mary Hoover  /  Updated on: January 5, 2019  /   This post may contain affiliate links, disclosure policy. Here’s a price comparison for all the friendly motorists in Pittsburgh: according to GasBuddy.com, a gallon of brand-name BP costs $2.49; at gas/service station TasteBuds, $2.38 is the current rate per gallon. Sign up with your email address to receive the latest updates and a FREE ebook “5 Habits of Highly Effective Meal Planners”. Consumer Reports taste-tests 19 store-brand vs. name-brand food products. Share. If you are familiar with store brand foods, then you’ve probably realized that store brands are typically much cheaper than name brand foods. Store-brand vs. name-brand foods Share | A recent Consumer Reports price study found that consumers who purchased store-brand items instead of name-brand products saved an average of 30 percent per shopping trip. We all know that sometimes store brands may not compare to name brands…BUT did you know that many store brands are actually manufactured under a “private label” by big brand companies specifically for that retailer and sold at a fraction of the cost?. Soaring fuel prices and high unemployment is putting a pinch on consumer budgets. Jagged edges can lead to more curling and uneven cooking. Heather tells us “Many stores will buy the name brand food at a special price for selling it in their stores and use their label – which in turn offers customers a discount!” Heather also advises that you can speak with the store manager or dietitian (if you’re lucky enough to have one!) Heather confirms that store brand foods are just as safe as name brands. I think this is an example of a “bargain hunting” misconception, and with a little knowledge, opinions on the topic might change. Store-brand versions of perishable goods rose in price by 12%, compared to 8% for name brands. She notes that some store brand foods might be preferable because they are sourced from local ingredients and will therefore require less preservatives to keep them fresh. Even though the store brand is $1.00 less than the name brand, it is cheaper to purchase the name brand. Yeah, I haven’t either. The verdict: Which ever happens to be cheaper, likely the store brand. Share. Did you know that Name brands cost 20-50% less than their name brand counterpart? I know some families actually prefer store brand on certain items. Thank you! Heather recommends comparing store brands vs name brands to find the best product for you. Aldi 11. Please check your email to confirm your subscription. The price difference is 30% to 50% cheaper than buying the store brand. This is huge for some customers who need to be mindful of their sodium intake.”. It’s thought that store brand products use poorer quality ingredients, leave out ingredients, and are otherwise sub-par. For a great example, consider the Giant Eagle Stock Up on Cereal Sale. National and Columbus Kids Eat Free Deals, Coupon Newbie? They are also well-known for their delicious and on-trend foods, like Everything But the Bagel Seasoning, Cauliflower Gnocchi, and Sparkling Watermelon Juice. Heather confirms that store brand foods are just as safe as name brands. Everyone’s tastes and preferences are different. They have several private label brands, including a line of gluten free foods, a line of vegan foods free of any animal products, and baby food and formula! And according to Time, soon it might be even harder to find rock bottom store brand pricing: According to the Wall Street Journal, stores have raised the prices of private-label nonperishable food by 5.3%, compared to a 1.9% increase for goods made by national brands. It is because retailers that offer high-quality store brand products have helped take the decision making out of the purchase equation. To put some perspective on that, if you spend $100 per week on groceries, you could save more than $1,500 per year by buying store-brand … I can’t imagine that you could find store brand for that low! Several years ago we ran a "scientific" budget experiment in our home. The Truth Behind the Myths of Store Brand Products. She says “they ha… HDMI cables. One of the moms asked me a great question. Sign up to keep up to date on all thing Nutrition Hungry and receive your access code to free downloadable nutrition tools! Fewer Middle Men: Most large food manufacturers have several added costs, all of which get factored into the cost of their final products. Advertisements add a lot of cost to the product, and with no advertising costs, the product is cheaper for you! So, maybe you’re still nervous. At the time, many store brand items were low quality compared to brand names and received a bad reputation as a result. And sunscreen can be quite expensive, so it’s a great way to save! Tweet. But in the 30 years since, stores … She says … No pig should give its life for sub-standard bacon. Although generics still cost an average of 29% less than name brands, stores are closing that gap quickly. Check your email to confirm your subscription. My wife swears she can tell the difference between equal/sweet-n-low and the store brand … To find out, I spoke with a supermarket dietitian, Heather Steele, RD/LD. Notify me of follow-up comments by email. Sign up to receive the latest news and updates. These high-def-enabling cables for your TV also fall into the store brand vs. generic debate. Save my name, email, and website in this browser for the next time I comment. Appearance of product? Grocery stores are able to make their own branded foods cheaper than name brands for several reasons: Less Research & Development: When a name brand company, like Kellogg’s for example, wants to put out a new product, they have to spend the time and effort to research and develop that product. She explains “The hummus at my local store has 30% less sodium than the other big name hummus and that is because it is produce locally and requires less preservatives. It’s been reported that the growth of store-brand sales at Safeway has been outpacing national brands by a ratio of 3 to 1, while nearly one-third of the new items introduced at Kroger stores are house-brand … Your email address will not be published. Sign up with your email address to receive news and updates, including shopping guides! Often times you can get great sale + coupon match-ups that make brand name products the same price or even less than the store brand generic. According to the Wall Street Journal, stores have raised the prices of private-label nonperishable food by 5.3%, compared to a 1.9% increase for goods made by national brands. And really, unless you're quite the gourmet, you'd be hard-pressed to tell the difference between store-brand and name-brand oregano, basil and thyme, too. 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